Analisis Kesediaan Membayar (Willingness To Pay) Konsumen Terhadap Nasi Kebuli Di Ayam Guling Enakko Balikpapan Dengan Pendekatan Discrete Choice Experiments (DCE) - Submit Jurnal

Rahmawati, Devi Nur (2025) Analisis Kesediaan Membayar (Willingness To Pay) Konsumen Terhadap Nasi Kebuli Di Ayam Guling Enakko Balikpapan Dengan Pendekatan Discrete Choice Experiments (DCE) - Submit Jurnal. Bachelor thesis, Institut Teknologi Kalimantan.

[img] Text
12211021_cover.pdf
Restricted to Repository staff only until 4 October 2027.
Download (301kB) | Request a copy
[img] Text
12211021_cover.pdf
Restricted to Repository staff only
Download (301kB) | Request a copy
[img] Text
12211021_chapter_1.pdf
Restricted to Repository staff only until 4 October 2027.
Download (293kB) | Request a copy
[img] Text
12211021_statement_of_authenticity.pdf
Restricted to Repository staff only until 4 October 2027.
Download (146kB) | Request a copy
[img] Text
12211021_publishing_agreement.pdf
Restricted to Repository staff only until 4 October 2027.
Download (136kB) | Request a copy
[img] Text
12211021_approval_sheet.pdf
Restricted to Repository staff only until 4 October 2027.
Download (247kB) | Request a copy
[img] Text
12211021_preface.pdf
Restricted to Repository staff only until 4 October 2027.
Download (255kB) | Request a copy
[img] Text
12211021_abstract_id.pdf
Restricted to Repository staff only until 4 October 2027.
Download (137kB) | Request a copy
[img] Text
12211021_abstract_en.pdf
Restricted to Repository staff only until 4 October 2027.
Download (137kB) | Request a copy
[img] Text
12211021_table_of_content.pdf
Restricted to Repository staff only until 4 October 2027.
Download (166kB) | Request a copy
[img] Text
12211021_illustrations.pdf
Restricted to Repository staff only until 4 October 2027.
Download (158kB) | Request a copy
[img] Text
12211021_tables.pdf
Restricted to Repository staff only until 4 October 2027.
Download (156kB) | Request a copy
[img] Text
12211021_notations.pdf
Restricted to Repository staff only until 4 October 2027.
Download (167kB) | Request a copy
[img] Text
12211021_chapter_1.pdf
Restricted to Repository staff only until 4 October 2027.
Download (293kB) | Request a copy
[img] Text
12211021_chapter_2.pdf
Restricted to Repository staff only until 4 October 2027.
Download (4MB) | Request a copy
[img] Text
12211021_chapter_3.pdf
Restricted to Repository staff only until 4 October 2027.
Download (367kB) | Request a copy
[img] Text
12211021_chapter_4.pdf
Restricted to Repository staff only until 4 October 2027.
Download (731kB) | Request a copy
[img] Text
12211021_conclusions.pdf
Restricted to Repository staff only until 4 October 2027.
Download (139kB) | Request a copy
[img] Text
12211021_bibliography.pdf
Restricted to Repository staff only until 4 October 2027.
Download (203kB) | Request a copy
[img] Text
12211021_enclosure.pdf
Restricted to Repository staff only until 4 October 2027.
Download (5MB) | Request a copy
[img] Text
12211021_paper.pdf
Restricted to Repository staff only until 4 October 2027.
Download (228kB) | Request a copy
[img] Text
12211021_presentation.pdf
Restricted to Repository staff only until 4 October 2027.
Download (2MB) | Request a copy
[img] Text
12211021_Form. TA-20.pdf
Restricted to Repository staff only until 4 October 2027.
Download (406kB) | Request a copy

Abstract

Ayam Guling Enakko Balikpapan sebagai salah satu bisnis kuliner yang menghadirkan beragam pilihan macam nasi yaitu nasi kebuli, nasi kuning dan nasi putih. Penelitian ini bertujuan untuk mengetahui preferensi konsumen terhadap atribut yang berpengaruh dalam kesediaan membayar serta nilai Willingness To Pay (WTP) setiap atribut, sehingga dapat menerapkan atribut yang berpengaruh pada nasi kebuli untuk nasi kuning dan nasi putih dengan menggunakan pendekatan Discrete Choice Experiments (DCE) serta memberikan saran untuk peningkatan penjualan di Ayam Guling Enakko Balikpapan. Hasil analisis conditional logit menunjukkan bahwa prefrensi konsumen terhadap atribut nasi kebuli ada 6 atribut dan pengujian hipotesis bahwa nilai p < 0,05. Kesimpulan penelitian ini, atribut yang berpengaruh yaitu rasa pedas manis, kemasan box, promosi penjualan diskon, aroma rempah dan cara pembelian datang ke outlet, sedangkan hasil pengujian hipotesis terhadap kategori yang berpengaruh pada nasi kebuli adalah kemasan box memiliki nilai p = 0.000279 dan aroma harum nilai p = 0.010962 namun memiliki nilai koefisien negatif sehingga dapat menunjukkan bahwa aroma rempah lebih berpengaruh secara signifkan dibandingkan aroma harum.

Item Type: Thesis (Bachelor)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Jurusan Teknologi Industri dan Proses > Teknik Industri
Depositing User: Devi Nur Rahmawati
Date Deposited: 14 May 2025 06:12
Last Modified: 10 Jun 2025 07:44
URI: http://repository.itk.ac.id/id/eprint/22471

Actions (login required)

View Item View Item