Studi Komparatif Pengaruh Kepuasan Pengguna Terhadap Kemampuan dan Kesediaan Membayar Parkir (Studi Kasus: Taman Samarendah, Teras Samarinda dan Taman Bebaya) - Submit Jurnal/Seminar

Nofrianti, Adel (2026) Studi Komparatif Pengaruh Kepuasan Pengguna Terhadap Kemampuan dan Kesediaan Membayar Parkir (Studi Kasus: Taman Samarendah, Teras Samarinda dan Taman Bebaya) - Submit Jurnal/Seminar. Bachelor thesis, Institut Teknologi Kalimantan.

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Abstract

Permasalahan parkir liar di kawasan taman kota Samarinda dipicu oleh ketidaksesuaian antara tarif parkir resmi daan persepsi nilai layanan yang dirasakan pengguna. Penelitian ini bertujuan menganalisis pengaruh tingkat kepuasan pengguna terhadap fasilitas parkir menggunakan metode Customer Satisfaction Index (CSI), menganalisis kemampuan dan kesediaan membayar parkir menggunakan metode Ability To Pay (ATP) dan Willingness To Pay (WTP). Penelitian dilakukan pada tiga lokasi berbeda taman kota Samarinda, yaitu Taman Samarendah, Teras Samarinda dan Taman Bebaya. Pendekatan Penelitian yang digunakan adalah kuantitatif deskriptif-komparatif dengan teknik pengambilan sampel Purposive Sampling. Hasil Penelitian menunjukkan dimensi Bukti Fisik dan Jaminan merupakan prasyarat utama sebelum kebijakan penyesuaian tarif parkir diterapkan di kawasan taman kota Samarinda sedangkan tarif parkir yang direkomendasikan apabila fasilitas ditingkatkan yaitu berdasarkan tarif WTP2 karena berada dibawah nilai ATP sehingga tidak membebani kemampuan ekonomi pengguna.

Item Type: Thesis (Bachelor)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HE Transportation and Communications
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Jurusan Teknik Sipil dan Perencanaan > Perencanaan Wilayah dan Kota
Depositing User: Adel Nofrianti
Date Deposited: 20 Jul 2026 04:04
Last Modified: 20 Jul 2026 04:04
URI: http://repository.itk.ac.id/id/eprint/27188

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